Genre, Target Audiences, and Production Companies

 Introduction

    Genre is the category a movie falls in based on their theme or ideas. My team and I decided to create a movie based in the horror genre, so we did research about horror before creating our film. We chose the genre horror which is a genre that has a specific target audience of young teenagers to young adults. A target audience is the intended audience of a film and who the film is supposed to be advertised to. Production companies are also one of the most important factors when creating a movie as they actually create the movie itself, i.e A24. After conducting research it’s safe to say that horror usually has a target audience of adults ages 18-35 and some common horror movie production companies are Shudder, Hammer Film Productions, Spy Glass Media Group, and more. 

Research Part 1: Genre, Target Audiences and Production Companies

Outline

(Group task)

Genre of your film

Film genre: Horror

Subgenre(s): Slasher

Film Themes: Four Themes associated with your genre.

Theme 1	Theme 2	Theme 3	Theme 4
Death	The Unknown	Betrayal	Supernatural

 

 

1.    Target Audience

a.         Definition: The specific group of people most likely to be interested in and benefit from a product, service, or message, sharing common characteristics like age, interests, and demographics that make them the ideal recipients of marketing efforts.

b.          Who are the persons targeted for this film?

The people targeted for this film are young adults and teenagers.

c.     Audience Type

o   The film will be a niche audience.

o   A niche audience is a small, specialized audience and that focuses on a genre or topic when a movie is made.

o   A niche helps you stand out, makes you focus on all aspects of a topic and avoid distraction, makes it easier to grow an audience.

o   A niche audience is a subgroup of a broader target audience that shares common interests, needs, or characteristics.

d.    Film Posters illustrating film examples

 

 

 

e.     

Films	Terrifier 3	Scream 6	Saw X
Themes	Supernatural	Death	Good vs Evil
Target Audiences	Adults ages 18-35	Teens and adults ages 15-30	Adults ages 18-35

f.      

Begin creating a PowerPoint presentation of your images to add to your blog. Then, present your film ideas for your film pitch presentation to the class on exam day.

 (However, you need to be careful not to generalize. Horror films are not just for “young people.” Fill out the organizer below based on your group’s survey. See Canvas for sample survey questions.)

 

g.    Analyze the research from your film examples and develop an audience for your film. Use the table below to identify your audience. 

Market Segmentation Analysis	Characteristics
Demographics
Age group	Young adults/teens
Race	multiculturalism
Gender	Any gender
Class	Any class
Psychographics
Interests	Sensation seeking, Curiosity
attitudes	open to new experiences
personality traits	seek out and enjoy
values/beliefs	Intuitive, Thrill of fear

 

 

h.    Accessibility to film genre.

o   Audiences access this type of film genre in theaters and online streaming platforms. like Netflix.

o     Horror movies audiences fit into the Socio-economic working class.

2.        Horror movie audiences often prefer openings that are memorable, attention-grabbing, and establish the film's tone.

3.        Production Companies

 

Production Companies	Film Titles	Type of Film company: Conglomerate or Independent.	Budget	Gross
1 . Spyglass Media Group	Scream 6	Independent	$35,000,000	$169.1 million
2.       Hammer Film Productions	Doctor Jekyll	Independent	$600,000	$21,524
3.       Shudder	In A violent nature	Conglomerate	$ 3 million	$4,561,656

 

Reflection

          After doing research on the horror genre, its target audience, and some of the common horror production companies I believe my team and I have a better understanding of it. Understanding these key factors and details were very important so we would know how to utilize them once we begin planning and creating our movie. In order to show the research we did we used appplications such as PowerPoint and did the research on school laptops and electronic devices at home such as iPads and personal laptops/computers. I feel more confident in the subject of horror and its demographics and have an advanced understanding of it. Based on my earlier research my team and I will be further researching Scream 6 and its production company Spyglass Media Group.