Marketing to Audiences

 Introduction 

    Marketing to audiences, especially target audiences, is necessary to have your movie reach the right people who will actually be interested in your movie. Marketing strategies can be shown in print, digital, outdoor media, and movie image. Scream 6 uses all these strategies to market their films to young adults and teens. By using these strategies, Spyglass Media Group builds awareness, generates excitement, and guarantees future movie buyers/consumers. Spyglass Media Group with the help of Paramount Pictures uses nostalgia of the previous Scream films, such as recasting Courtney Cox as Gale Weathers, to engage with their audience. The marketing specifically varies from posters to talk shows. 

Research Part 3: Marketing to Audiences

How did the production company market the film to its target audience? .

Spy Glass media Group marketed Scream 6 towards young adults and teens by presenting a trailer and posters to promote the film.

 

Marketing Strategies

For example, how did the production company use print, digital, outdoor media, and moving images?

E.g.

Print and Digital	Marketing strategies used to promote the film detail	Young adults and teens

Reflection 

    By utilizing these strategies, Scream 6 successfully marketed to their audience using all these strategies. This resulted in a large crowd of people seeing the movie immediately in theaters. These marketing strategies ensured Scream 6 would be something people were looking forward to and this kept the film relevant. Programs such as PowerPoint and Word were used to save and present our research to post on our blogs. Like always, my group and I used school laptops, personal iPads, personal laptops, and computers to do our research.